Here at Net Media Planet we spend a lot of time thinking about new developments in search – it’s our area of expertise, after all. This page is where you’ll find our white papers on a range of topics relevant to us and our clients, which you can download as PDFs. Enjoy and keep checking back for new white papers!
our latest whitepaper
2013 and the trends every marketer should be aware of
Sri Sharma, managing director at Net Media Planet, offers his predictions on what will be the big things brands will be devoting their time and budget to and how brands can act to stay ahead of the game in 2013.
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Harnessing the power of mobile
With 46% (26.4million) of all phones in the UK now smart-phones and mobile revenue continuing to grow at an exponential rate, the need to invest in mobile is clear. What brands don’t yet fully understand is how to harness this new channel. This whitepaper explains how to harness the mobile opportunity in 2012.
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2012 and the trends every marketer should be aware of
Sri Sharma, managing director at Net Media Planet, offers his predictions on what will be the big things brands will be devoting their time and budget to and how brands can act to stay ahead of the game in 2012.
download pdf
How Paid Search Drives International Expansion
Current trading conditions for all types of business are undoubtedly tough. Consumers are under continued economic pressures with disposable income having decreased by 7.9%. This is the largest decrease since 1920 and the trading conditions in the UK could get even tougher. Faced with an increasingly difficult fight to gain a share of the decreasing disposable income of UK consumers, more brands are starting to look at expanding into new territories - and rightly so. To put things into perspective, the UK makes up only 2.98% of the global economy.
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The Future is Mobile
Perhaps somewhat laughably, it has been the “year of the mobile” in the marketing industry for the past decade. However, it is our view that to date few companies have devised and implemented effective mobile strategies, particularly those within the retail sector. As mobile commerce becomes more commonplace and more retailers acknowledge the need to have a website that is not only fully transactional but also mobile ready, mobile advertising and mobile search advertising is becoming increasingly important to brands.
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Search Innovations Marketers Can't Afford to Ignore in 2011
Search marketing is not new, but in 2011 it’s certainly set to become ‘sexy’ again. After years of consistent growth and incredibly high levels of innovation - Google alone released over 100 innovations in 2010 - the industry is on the verge of substantial reform. Consumers no longer have to rely on search engines to find information and search itself has undergone a dramatic shift in light of the rise of the social web.
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Making the most of new opportunities
Growth in mobile search has increased over the past 2 years - 500% according to Google. UK mobile search advertising spend is set to increase to over £116 million by 2015. We believe that brands should ensure that they have a clear mobile paid search advertising strategy in place in order to exploit the growth in mobile.
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Specialist vs Full Service
The debate over whether it is better to employ a specialist paid search agency, rather than allowing paid search to be handled by a full service media agency, has been going on for some time now, and we suspect it will continue for a number of years to come. Here are our views on the benefits and drawbacks of both approaches.
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Balancing Technology with Human Intervention
The case for technology and automation. Improve campaign performance and measurement. Monitor competition. Manage highly complex campaigns with millions of keywords and thousands of different ads. Near real-time reporting. Automated brand protection. Complex data organised into useable reports
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Choosing a PPC Agency
Ensure your process is not too time consuming. Consider kicking off the process with short “chemistry” meetings with agencies you’re interested in - this will allow you to refine your list. Create a manageable process - if you’re sending out an RFI, don’t send it out to so many agencies that you become bogged down in sorting through them.
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Combining Paid Search & Organic Search
There is always much debate about how best to combine paid search and organic search. These guidelines represent what we believe to be best practice for clients looking to maximize the potential of organic and paid search. The most important weapon in your armoury is a tracking platform that lets you see the value that each channel provides at a keyword level through the buying cycle.
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