archive

Owning more of the search space

Owning more of the search space

August 2nd, 2011 by The PPC Team

A new AdWords reporting tool gives insight into ads' performance based on their 'real estate' - i.e. the ad space brands actually own. The new tool lets advertisers compare the results from their ads...

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How Google Innovations have driven more profit

How Google Innovations have driven more profit

January 28th, 2011 by Sri

Last week Google announced their latest financial results of the quarter.  And they had an incredible quarter, their best yet. So what’s behind the improved result? If we look at revenue across...

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How the Bing and Yahoo! partnership affected the CTR and CPCs in your Campaigns

How the Bing and Yahoo! partnership affected the CTR and CPCs in your Campaigns

November 24th, 2010 by PPC Team

In 2009 a deal was agreed between Yahoo! and Microsoft in which Bing would power Yahoo! Search. Recently Bing and Yahoo! began their transition of search marketing accounts in the US and Canada,...

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Effect of the Google Trademark Policy Change

Effect of the Google Trademark Policy Change

August 10th, 2010 by Sri

In a recent blog post, Matt Holland our Head of Search, wrote about the Google Trademark Policy Update: Big Change for PPC Advertisers that takes effect on 14 September. He wrote about how resellers...

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Google Trademark Policy Update: Big Change for PPC Advertisers

Google Trademark Policy Update: Big Change for PPC Advertisers

August 4th, 2010 by Matt Holland

Google announced today a change in its trademark policy that will be coming into effect on 14th September 2010. Google is changing its current trademark policy in the UK, Ireland and Canada so that...

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A new way to get cheaper PPC traffic: Google Image Search Ads

A new way to get cheaper PPC traffic: Google Image Search Ads

July 22nd, 2010 by Matt Holland

On Tuesday, Google held a special event in San Francisco where they announced their latest innovation: Google Image Search Ads.  Google have revamped their Google Images product and have now...

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Did you see a drop in your PPC traffic yesterday?

Did you see a drop in your PPC traffic yesterday?

June 30th, 2010 by Matt Holland

I was interested to see the post on Google's Blog yesterday that the Google AdWords system was down for 3 hours yesterday at 9.15pm (GMT) and there were no ad's shown in Google search results or in...

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Google’s Latest Innovation: Google ACE

Google’s Latest Innovation: Google ACE

June 30th, 2010 by Matt Holland

At Net Media Planet we make sure we keep up with the latest developments from Google and I am pleased that we are now one of the preferred partners to test out Google’s latest innovation: Google...

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Big Changes in Google’s PPC Yesterday!

Big Changes in Google’s PPC Yesterday!

June 25th, 2010 by Matt Holland

At Net Media Planet we pride ourselves on always being up to date with the latest new developments and innovations in the Search Marketing Industry. In light of this we would like to draw your...

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Google ‘Related to’ Ads Appearing on Brand Terms

Google ‘Related to’ Ads Appearing on Brand Terms

June 24th, 2010 by Matt Holland

It was unveiled recently that Google have been testing ‘related to’ ad’s in their result pages. We thought this new innovation was a great idea from Google when we saw these related ad’s...

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