"Net Media Planet is an innovative and dedicated Paid Search partner of ours. Using their Click Path Analysis technology, the highest increase in their sales for Singapore Airlines was 46.11% month on month in a three month period (September to November)."
Barry Klipp, Market Development Manager UK & Ireland, Singapore Airlines
Background
To increase the number of conversions generated from customers browsing for airline tickets at the weekend through generic keyword activity.
Objective
To drive incremental sales.
Our Approach
Having analysed the keywords that actually led to sales on the following Monday/Tuesday (and identified significant potential), we created a tailored optimisation campaign targeting these keywords. We tested increasing traffic to see the impact on Monday/Tuesday bookings and measured the effect through clickpath analysis using our proprietary platform, Mercury.
Results
Brand sales driven by generic keywords increased by 23%.
