"We have worked closely with Net Media Planet for over 5 years.
Their focus on driving sales has helped us achieve and exceed our online targets across Europe."
Julie Adams, Marketing Manager, P&O Ferries
Background
To increase sales of higher value bookings and attract new customers in a mature market - in the face of increasing competition from other carriers.
Objective
Increase sales and revenue across Europe.
Our Approach
We created a series of campaigns designed to target specific potential customers: a campaign in English for ex-pats and other English speakers, a mini cruise campaign (high value product) and a campaign in Spanish for the Portsmouth/Bilbao route.
Results
Bookings increased by 42% year on year with the total order value increasing by 13%.
