Net Media Planet’s proactive and dedicated search team demonstrated outstanding innovation taking paid search advertising to mobile browsers and driving incremental results on the new platform.
Background
To extend Dell’s paid search advertising on to the growing mobile internet platform.
Objective
To create a campaign targeting business people on the move that would stimulate enquiries.
Our Approach
We created a specific mobile web page for Dell that was compatible with every kind of mobile browser. We generated an extensive keyword campaign using terms that were highly relevant for an audience searching on the move. The campaign was continually optimised to deliver best results.
Results
An impressive 60% year on year increase in telephone enquiries to Dell business to business in the final quarter of the year.
