Predictions for 2010 in Search

Last week we ran our first Net Media Planet seminar of 2010 to discuss our Predictions in Paid Search for 2010. We looked at the opportunities and challenges ahead for paid search marketing and the new developments that technology will provide. It was an excellent session and good to see so many clients and new faces.

Some concepts and areas explored during the session were:

o Targeting an increasingly mobile consumer.
o Developing a strategy to address the opportunities and challenges posed by real time search.
o The benefits of online and offline integration for cashed-strapped marketers.
o The arrival of election year and the effect on consumer behaviour and search.

Please find the predictions and presentation here

Hope you find the presentation useful for developing your online marketing strategy for 2010.

Cheers, Sri