Today, Net Media Planet has embarked on its first PPC campaign for charity. The venture initially began when our Managing Director, Sri Sharma, enjoyed a holiday in the Amazon Rainforest as an eco-tourist, where he stayed in the Xixuau Xiparina reserve in the accommodation of the Amazon Charitable Trust.
Background
The Amazon Charitable Trust (ACT) is an organization which prioritizes sustainable development in the rainforest in order to preserve the pristine environment of the Amazon. They work alongside the local traditional and indigenous communities, supporting their projects to ensure self sufficiency and protecting the natural resources of the diverse environment. Since their founding in 2009, they have established two schools, provided internet connection, and paid for the training of Xixuau’s community nurse in the reserve they care for. They have also built a visitor centre for a limited number of tourists to share the aspects of the rainforest which are so valuable to the livelihood of the local community and to the environment. Through focusing on education, health and managed tourism, the ACT is ensuring economical development and improvement in the quality of life for the indigenous population, whilst still preserving the environmental integrity and diversity of the region.
Support
In order to support them in their mission however, the ACT need public support in the form of visitors and donations, causing the building up of public awareness and exposure to be a significant objective. Despite being on holiday, Sri, as ever, had his PPC cap firmly in place and spotted an opportunity for the trust to use PPC to aid in this endeavor. On 9th November, an associate of the charity, Chris Clark, came to Net Media Planet to share with our team ACT’s story and aims. After a slide show full of stunning landscapes and untouched environment, in conjunction with Chris’s narrative of ACT’s past achievements and future ambitions, the Net Media Planet team was eager to help the trust promote its brand and agenda online.
Google Grants
We applied for a Google Grants, a programme offered by Google providing free advertising budget to registered UK charities. Once Google had reviewed our application and the ACT’s website, they accepted us onto the programme, providing a daily budget if $329 and a maximum cpc bid of $1 for each keyword. On the condition that our fully built campaign met all their policy guidelines, we would be able to help ACT achieve their goals by promoting their website on Google.
Today, we have received the final approval on our PPC campaign for ACT, and we look forward to using our knowledge of PPC to help such a worthy cause. Through increased online exposure we hope to contribute to the ACT’s mission in protecting the 178,000 hectares of spectacular rainforest which they currently account for, as well as helping the community of Xixuau to develop the skills and mechanisms to protect an even greater area of the Amazon.
