We at Net Media Planet are very mindful of our responsibility as a company to support a wide range of causes outside of our immediate professional commitments.
 

 
One effort in that direction was last year’s office-wide Movember effort. We have also been conducting a PPC campaign for the Amazon Charitable Trust (ACT) since March last year. The ACT, as its name suggests, works tirelessly for the preservation of the ecological diversity and the indigenous communities in the Amazon region in Brazil.
 
They specialise in closely managed ecotourism and education and have built a number of schools as well as a visitor centre. The ATC are currently protecting an area of rainforest roughly the size of London or 287,000 football pitches.
 

NMP and ACT – where PPC meets environmental conservation

Net Media Planet’s Managing Director Sri Sharma went on a holiday in the Xixuau Xiparina are (where ACT concentrate their efforts) and was so impressed that he set the wheels in motion for us to support ACT’s efforts. You can read more about how this campaign came about here.
 
After it was agreed that Net Media Planet would carry out a PPC campaign for the Trust, we set about brainstorming target customers. The aims were to encourage both donations and visits to the Trust’s reserve base, as well as increase general brand awareness.
 
We concluded that corporations and schools were most likely to donate, and that students, travellers and environmentalists should be targeted with regards to ecotourism.
 

Where we are today

Since we started the PPC campaign in early March, the ACT’s Google adverts have been seen by 1.5m people and their website has had almost 60,000 visitors come from Google searches. There has been an average of two donations per month since August, including a monthly commitment to regular donations.
 
An English school also held a fundraising day in support of the ACT, and there has been an increase in the number of enquiries about trips to the Amazon region.
 
We are very pleased with these results and are looking forward to continuing to support the Amazon Charitable Trust’s vital cause and great work.