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How to Test the Value of Brand Keywords in Adwords

How to Test the Value of Brand Keywords in Adwords

July 17th, 2015 by The PPC Team

A recent study by Bing analysed click results for Retail and Travel brands comparing those brands that bid on brand keywords and those that do not. The study found that there is a 31% increase in clicks when bidding on brand keywords. Furthermore, without having a brand ads competitor ads receive 34% of...

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New Journeys

New Journeys

June 30th, 2015 by Sri

Dear friends,   I wanted to share some news from my side, having sold the business I have decided to move on from Net Media Planet.   It has been an amazing journey from seed of an idea and...

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10 Tips to Help Marketers Improve Ad Copy Performance

10 Tips to Help Marketers Improve Ad Copy Performance

June 26th, 2015 by Olivia

  An excellent set of ad copies is one of the key factors to running an outstanding search campaign. A good and relevant ad copy does not only increase the click-through-rate, but it also...

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Protect Your Brand from Big Budget Resellers with RLSA

Protect Your Brand from Big Budget Resellers with RLSA

May 27th, 2015 by Max Flajsner

  Bidding on brand name keywords is usually the easiest, most inexpensive way to see conversions from Paid Search activity. However, some brands are forced to bid against big resellers with even...

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Net Media Planet Speaks at Interact London

Net Media Planet Speaks at Interact London

May 19th, 2015 by Lisa

  Net Media Planet’s own Andrew Turner, Head of Display Partnerships, will be joining Neverblue as a speaker at Interact London.   Date: 28 May, 2015 from 18:00 – 22:00 Location:...

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Dynamic Product Ads now Available through Facebook Self-Service Platform

Dynamic Product Ads now Available through Facebook Self-Service Platform

May 14th, 2015 by Stephen

Facebook recently launched their Dynamic Product Ads (DPAs) across their self-service platform, making it available to all accounts. This latest product advertising program has previously been available...

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Net Media Planet, Finalist at The Drum Search Awards

Net Media Planet, Finalist at The Drum Search Awards

May 7th, 2015 by Lisa

  Net Media Planet is proud to announce that we have been nominated for Best Retail/eCommerce Paid Search Campaign at the first ever Drum Search Awards for our work in online to in-store tracking...

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Net Media Planet Wins Best Paid Search Campaign

Net Media Planet Wins Best Paid Search Campaign

April 29th, 2015 by Lisa

Last night the Net Media Planet team joined more than 900 of the leading names in performance marketing to celebrate the 9th annual Performance Marketing Awards.   It is an honour to be able to...

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Bing Announces Import Updates to Support for Google’s Upgraded URLs

Bing Announces Import Updates to Support for Google’s Upgraded URLs

April 21st, 2015 by Shirley

  Bing has been busy over the past few months implementing new updates in an attempt to create a more “seamless and efficient” user experience for advertisers who import their campaigns from...

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How Creativity Can Benefit Your PPC Campaign

How Creativity Can Benefit Your PPC Campaign

April 15th, 2015 by Lisa

Have you Googled yourself recently? There’s no shame in admitting it. In fact, you’d be in the majority. Over half of Internet users have searched for themselves online. However, you may be asking...

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