Net Media Planet Blog

By Sri Sharma, Managing Director, Net Media Planet

Today marks the 4^th Birthday of Net Media Planet!

I am really excited about where we have come so far and about our journey ahead.

We have worked hard over the last four years, focussing on innovation, delivery of outstanding results and building strong relationships with clients and partners.

I would like to extend a big Happy Birthday to everyone in the team!

I would also like to take this opportunity to thank all our clients and partners. We look forward to an exciting fifth year celebrating many more in the future.

By Pavitra Kumar, Marketing Executive, Net Media Planet

Team Net Media Planet is very excited! Net Media Planet won the Internet Commerce Excellence award from Digital River at their Internet Retailer Conference 2008. This is a great achievement and we thank Digital River for giving us the opportunity to be part of the conference and awarding us!

This Internet Commerce Excellence (ICE) award demonstrates our excellence in sales delivery, our expertise in paid search through conscientious program management and a high level of commitment to growing business. According to Digital River, ‘with its strong growth during the past 2 years, Net Media Planet is the top revenue producer for oneNetworkDirect’.

Sri Sharma, Managing Director Net Media Planet proudly accepted the award last night at McCormick Place West in Minneapolis, US, where the Internet Retailer conference 2008 is being held.

Elated, he says, “We feel very proud! This is a great achievement and is down to the hard work, commitment and passion of the team! Thanks to Digital River and congrats to all the winners, nominees and attendees!”

By Sri Sharma, Managing Director, Net Media Planet

Our thanks to Matt, Claire and the entire a4u awards team for a great black-tie do last Thursday evening, and also to Sky for inviting us.

We were thrilled to have been nominated for the Publisher of the Year and shortlisted for the Financial Vertical Award. Amongst the winners there were some deserving recipients like Nicky Iapino, the winner of the Award for Excellence following ten years’ of hard work.

It is great to see the industry growing at such a pace and awards such as these are testament to that. Congratulations to all nominees, those shortlisted and the winners!

By Sri Sharma, Managing Director, Net Media Planet

Thank you to Digital River for having me over in Athens as a Speaker at their Global Network Sales Summit last week. I very much enjoyed speaking on the Affiliate Panel. It was good to share perspectives about current views on Affiliate Marketing in the software industry and share some of my experiences on Paid Search and Affiliate Marketing. Good to meet Nate Elliot, Senior Analyst at Jupiter Research with whom I had a great discussion on the perils and massive opportunities of social media, particularly what I love, the future of Social Search. Nate was the keynote speaker and spoke around research in all things Social.

The Affiliate Panel had myself, Tobias La Cour from Digital River, Tom Hallez from Nuance, Andrew Yunsiov from Parallels and Cornelia Seitz from Digital River. Some very good points came out, what Merchants need from Affiliates, what Affiliates need from Merchants, tips on how to approach Affiliate Marketing in European markets and reflections on current trends across Europe and Globally.

Thanks again to Digital River and also to Cornelia Seitz, a wonderful host

By Pavitra Kumar, Marketing Executive, Net Media Planet

I’m excited that the A4U Awards are back with a bang! Net Media Planet has been nominated for the Publisher of the Year award! Thrilled to be among the top five nominated we are looking forward to the final voting round.

A4U awards reward excellence and innovation in the opinion of both affiliates and experienced affiliate marketers. The Publisher of the Year award is given to the publisher that has won the maximum number of votes in the final voting round. The awards ceremony itself will be held at the Sheraton Hotel in London on June 5^th, 2008 and is a much anticipated event for the industry!

Net Media Planet has worked on over 500 affiliate programs in 26 markets and 16 languages and has always strived to deliver value. Last year we made client sales of 75 million pounds. Our dedicated account management, search strategy, creative, content and technical teams continuously work together to give a 130% in results.

I talked to Sri today and he said, ‘We are really pleased to be nominated among the top five for the Publisher of the Year award by A4U members. It feels great to be nominated by our peers. Thank you to everyone who nominated us and congrats to the other four nominated. Looking forward to the final voting and the do!’

Every vote counts and we at Net Media Planet would really appreciate it if you could vote for us. Your vote is very valuable to us and will go a long way in the final voting round. Click here to vote for Net Media Planet for Publisher of the Year.

 By Pavitra Kumar, Marketing Executive, Net Media Planet

Hi all! I’m Pavitra and I’ve recently joined NMP as the Marketing Executive. I am really excited about managing this blog and hope to keep you updated with interesting posts about Net Media Planet, the industry and issues that concern all of us that work in paid search.

If you’d like to get in touch with me regarding post ideas or other information, do mail me at: Pavitra@netmediaplanet.com or leave me a comment here.

Keep an eye out for regular and exciting posts ahead!

Cheers,

Pavitra

By Pavitra Kumar, Marketing Executive, Net Media Planet

Team Net Media Planet had a great time on April 17th while taking part in the world’s largest swimming fund raising event. Five from the Net Media Planet team took part in the event. Russell Scott, Daf Dent, Claire Seymour, Andrew Molan and Sri Sharma (left to right in the picture) came back proud owners of ‘Swimathon 2008 medals’ after the five kilometre relay swim.

Net Media Planet helped raise money for two worthwhile causes – the Swimathon Foundation and Marie Curie Cancer Care. The team raised money for the two charities and came back both ‘looking good and feeling good’ which happily for all involved is the motto of the Swimathon Foundation.

“I’m a proud medal winner, a bit tired after my one kilometre swim but I had loads of fun and I am pleased to able to support a great cause!” says Sri Sharma, Managing Director of Net Media Planet.

Posted by Sri Sharma - Managing Director
I caught up with Kris Jones from Pepperjam most recently at the A4U Expo where we were panelists on Meet the Super Affiliate session. Kris has recently launched the Pepperjam Affiliate Network and I took a test drive. My first reaction was wow, i liked the very cool web 2.0 interface and the test account had a very high Balance $$$ (not mine but for a second, I thought so!).

It looks the business and i can certainly support technology that is robust and well built. Clear user-friendly interface, charts, simple live chat tools to support communication and foster long term relationships - the things Affiliates and merchants want to see. There is a real need for SID tracking and reporting that works properly in affiliate networks and online tracking technologies in general. I am looking forward to seeing that in Pepperjam Affiliate Network´s sophisticated platform. The site is US focused today, but i am sure international awaits.

If you want more information here is their press release.

Well done and good luck Kris and all the team.

Posted by Tom Snow - Online Content Editor on behalf of Net Media Planet

2007 has been a great year for Net Media Planet. As this year draws to a close we thought it would be good to have a quick look back at the opportunities that we have encountered since last January.

One of the major changes that happened to the company is the move in April from our old base to our much larger and grander offices in London’s West End. The new office brought with it a fresh sense of excitement for the Net Media Planet team, as we could see how far we had come in such a short period of time.

The Net Media Planet staff has doubled in number since the start of the year, with new additions to the account management, finance, creative, content and technical teams. As such we were able to take on bigger challenges and increase our output to new levels. The technical team rolled out 15 product releases to our performance search technology platform, the publishing team unveiled countless new sites and the account management team developed valuable relationships with our clients and partners.

Net Media Planet were present at many fantastic Search Marketing events, including February’s Affiliate Summit West Coast in Las Vegas and June’s Affiliate Summit East Coast in Miami. There were also the large industry gatherings closer to home in London including the Commission Junction Roundtable, A4U Expo, Affiliate Summit London, and the TradeDoubler Summit 2007. Net Media Planet’s Managing Director, Sri Sharma, was a speaker in the last three events and featured on a panel with MSN and Yahoo which helped cement Net Media Planet as a recognisable leader in Paid Search Marketing, as well as having a chance to meet some of the industry’s most influential and respected people.

One of the year’s highlights was being awarded the Highly Commended prize for Best International Publisher 2007 at the A4U Awards. It is an honour to be recognised in such a way and once again we thank everyone for voting for us.

Search marketing as a whole went through some dramatic and exciting changes in 2007, including the long awaited launch of Yahoo’s Panama and the ever-evolving Quality Score keeping everyone on their toes. It is fair to say 2007 saw paid search and online marketing get smarter and even more data and metrics driven which is helping the industry move towards the world of paid-on-performance CPA - a world we love! As such we are really looking forward to 2008!

It has been a fantastic year. Thank you to everyone we have worked with and helped Net Media Planet have such a successful 12 months.

Merry Christmas and a Happy New Year !

The Net Media Planet Team

Posted by Tom - Online Content Editor

Last weekend the Net Media Planet team had their staff Christmas celebration at the Bridgewood Manor hotel in Chatham, Kent. We had a fantastic meal and took part in a mind-bending murder mystery. Set in the 1920’s, it was about an allegedly cursed ring and the mysterious deaths that surrounded it. Luckily, four members of Net Media Planet’s staff managed to work out who the murderer was and the case was closed.

We would like to send out a big thank you to the organisers, staff and the actors that made the night such a fun and special night.