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6 Ways to Make the Most Out of Your Click-To-Call Campaigns

6 Ways to Make the Most Out of Your Click-To-Call Campaigns

December 17th, 2014 by Shirley

  With the advent of Google AdWords’ Enhanced Campaigns and unified device targeting, managing the bids of a pure click-to-call campaign can be a tricky balancing act. Here are 6 top tips, tricks and things to remember when optimising your click-to-call campaign:   1. Setting up your...

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The Future is Dynamic

The Future is Dynamic

December 10th, 2014 by Lisa

Google AdWords has now added Dynamic Text Ads and they’re getting great results.   This ad format allows you to retarget potential customers who have been to your website and looked at a...

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My Life at Net Media Planet

My Life at Net Media Planet

December 5th, 2014 by Gloria

  I came from Germany to London to do my Internship at Net Media Planet (NMP) as part of my apprenticeship in correspondence and languages. My goal for the 6 weeks I was spending in London was to...

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Google Tests Black Friday PPC Ad in the U.S.

Google Tests Black Friday PPC Ad in the U.S.

December 2nd, 2014 by Lisa

  Black Friday and Cyber Monday have come and gone in such a whirlwind many of us are still recouping from the shopping fury. But did any of you notice Google’s been testing a special Black...

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More Updates to Google Shopping, What Does this Mean for you?

More Updates to Google Shopping, What Does this Mean for you?

November 26th, 2014 by Lisa

  Last week Google released several new updates to Google Shopping campaigns, formally known as Product Listing Ads or PLAs, just in time for Black Friday and Cyber Monday. We chatted with Net...

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4 Steps to Making the Most Out of Christmas

4 Steps to Making the Most Out of Christmas

November 21st, 2014 by Lisa

  It's that time of year again. The leaves are turning brown and the days colder. For many of us that means breaking out our winter coats but for most retail marketers it means that Christmas is...

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Net Media Planet gets down and Dirty at Spitalfields Farm

Net Media Planet gets down and Dirty at Spitalfields Farm

November 14th, 2014 by Lisa

Thursday the 13th of November the Net Media Planet team had their community day at Spitalfields City Farm in Whitechapel, London. The farm was originally setup in 1978 by volunteers and to this day...

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We’re Moving!

We’re Moving!

November 12th, 2014 by Lisa

  Net Media Planet has been expanding so rapidly that in less than three years we have outgrown our current office in Farringdon. In order to keep up with the demand for space and especially...

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How Papa John’s Takes a Slice Out of Advertising

How Papa John’s Takes a Slice Out of Advertising

November 3rd, 2014 by Lisa

  At Performance Marketing Insights’ Sri Sharma, CEO of Net Media Planet, sat down with Papa John’s Senior Director of Marketing, Andrew Gallagher, for a Fireside Chat to delve into some...

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Case Study: Driving Autodesk’s Sales 300% through PPC and Display

Case Study: Driving Autodesk’s Sales 300% through PPC and Display

October 23rd, 2014 by Lisa

Background Autodesk, Inc. is an American multinational software corporation that makes software for the architecture, engineering, construction, manufacturing, media, and entertainment...

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