archive

Improving brand awareness and direct response with YouTube Video Targeting

Improving brand awareness and direct response with YouTube Video Targeting

July 29th, 2010 by Matthew Ncube

YouTube is the largest video community online and I have been working on ways to engage users on the platform in the campaigns I run for our existing clients. The ad formats are non-intrusive and...

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A new way to get cheaper PPC traffic: Google Image Search Ads

A new way to get cheaper PPC traffic: Google Image Search Ads

July 22nd, 2010 by Matt Holland

On Tuesday, Google held a special event in San Francisco where they announced their latest innovation: Google Image Search Ads.  Google have revamped their Google Images product and have now...

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World Cup Mania at Net Media Planet!

World Cup Mania at Net Media Planet!

July 14th, 2010 by Pavitra Kumar

The World Cup 2010 with its glorious victories and dampening losses has been the thing at Net Media Planet this summer. We all came together to play a sweepstake which added much colour to watching...

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Google Launches Seller Extension Ratings on PPC Ads

Google Launches Seller Extension Ratings on PPC Ads

July 7th, 2010 by Matt Holland

Last week, Google announced the launch of a new product extension called, Seller Extension Rating on Google AdWords. This new feature will make it easier for users to identify highly-rated...

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Net Media Planet’s Summer celebrations at the Hempel Hotel

Net Media Planet’s Summer celebrations at the Hempel Hotel

July 1st, 2010 by John Hillman

I think we’re all agreed that this summer has so far been a little bit special: Warm summer evenings, no rain at Glastonbury, Andy Murray sailing through to the Wimbledon semis without a whiff of a...

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